Subaru of America
Web Content Strategist • Full-Time • Hybrid • Contract
Embedded Files
Subaru of America has over 1,000 employees and 600 retailers. I deliver the design & development strategy for modernizing both CMS platforms, resulting in intuitive web experiences that make key information easily accessible and user-friendly.
Responsibilities
Lead & execute digital content strategy for internal and retailer-facing communications across multiple CMS platforms.
Engage in stakeholder meetings, strategizing content delivery and execution based on analytics.
Manage large-scale file organization across local and server environments, streamlining workflows and reducing operational friction.
Oversee DAM governance, implementing metadata, keywords, tags, face recognition, and AI‑powered search to improve asset discoverability.
Design & develop responsive web pages and digital assets aligned with brand, UX, and accessibility standards.
Skills
Mastery in organization, project management, and communication
Mastery in UI/UX design for responsive web & mobile
Mastery in HTML, CSS, and JavaScript
High proficiency working with CMS / cloud-based platforms
Strong digital marketing trends and applying best practices
Strong understanding of digital marketing channels & strategies
Software
Microsoft SharePoint
Adobe Creative Cloud
PhotoShelter
Microsoft Teams
Figma
Google Sites
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